In 1998, Shai Burstein was introduced to the partnership in order to improve the distribution and logistical aspects of the business. This MBA graduate from the University of Western Ontario allowed Trend Marketing to bring the existing business to the next level.

The following year marked a pivotal moment in the life of Trend Marketing, the opening of the sales office and showroom located in Mississauga. The office and showroom is an old home that has been fully renovated and modernized since its purchase by Trend Marketing in 2000. The office is built on over an acre of land and the building itself is 7,000 sq ft.

In 2005 Trend Marketing welcomed the two of the biggest names in the fashion industry BCBG and Jessica Simpson. Coinciding with the addition of these lines Trend Marketing also moved into a new state-of-the-art 70,000 sq ft warehouse with 8 loading docks in order to increase capacity well beyond current demand. The rational behind this decision was that Trend Marketing wanted this move to be permanent and the facility would be able to handle current demand and any addition business ventures in the coming years.

In 1998, Shai Burstein was introduced to the partnership in order to improve the distribution and logistical aspects of the business. This MBA graduate from the University of Western Ontario allowed Trend Marketing to bring the existing business to the next level.

The following year marked a pivotal moment in the life of Trend Marketing, the opening of the sales office and showroom located in Mississauga. The office and showroom is an old home that has been fully renovated and modernized since its purchase by Trend Marketing in 2000. The office is built on over an acre of land and the building itself is 7,000 sq ft.

In 2005 Trend Marketing welcomed the two of the biggest names in the fashion industry BCBG and Jessica Simpson. Coinciding with the addition of these lines we have also moved into a new state-of-the-art 70,000 sq ft warehouse with 8 loading docks in order to increase capacity well beyond current demand. The rational behind this decision was that we wanted this move to be permanent and our facility would be able to handle current demand and any addition business ventures in the coming years.

Scholl was born June 22, 1882, during a time when foot pain was virtually inevitable. Scholl became all too familiar with this problem early in life. Working first as an apprentice shoe repairer and later as a shoe sales clerk, he was reminded daily of the incredible need for better shoes.

After earning an MD from Illinois Medical College, now known as Loyola University, Dr. Scholl launched his own business as a manufacturer of orthopedic foot products.

The Original Dr. Scholl’s® Exercise Sandal was launched in 1968 with a remarkable impact. By the end of 1972, national sales had reached one million pairs.

Designed with a raised toe crest to encourage a gripping action and shapely legs, this simple sandal’s most outstanding feature is its wooden sole. It was this sole that influenced the chunky shoes and clogs so prevalent during the late ‘60s and early ‘70s.

Dr. Scholl’s® Signature Shoe
The Original Dr. Scholl’s® Exercise Sandal from the 1960s and ‘70s returned to fashion again in the ‘90s, appearing on runways and in Vogue magazine. The design remained authentic then, as it is today, and continues as a fashion staple. Its sleek, architectural design complements all types of clothing and has been seen on HBO’s “Sex and the City” as well as in the pages of many fashion and news magazines.